Shortcut Style Guide

Posted on Sep 21, 2018

Shortcut Style Guide

Images

Images help break up your content. You’re encouraged to intersperse them throughout your articles. Be sure to make them as relevant as possible. A popular website for free photos to use is Unsplash.

Length

The average person reads at 200 words per minute. Let’s aim for a 4 minute read minimum, meaning 800 words.

Accessible

Keep the language simple and understandable. Why not use a tool such as Grammarly that will check your word usage.

Tell a Story

Hook the readers at the beginning with a problem, and conclude with a resolution.

Triggers

Good stories provide an excuse to bring up your content. Triggers are things in the story that a person encounters in their everyday life that cause them to recall your story.