Shortcut Style Guide

Shortcut Style Guide

Images

Images help break up your content. You’re encouraged to intersperse them throughout your articles. Be sure to make them as relevant as possible. A popular website for free photos to use is Unsplash.

Length

The average person reads at 200 words per minute. Let’s aim for a 4 minute read minimum, meaning 800 words.

Accessible

Keep the language simple and understandable. Why not use a tool such as Grammarly that will check your word usage.

Tell a Story

Hook the readers at the beginning with a problem, and conclude with a resolution.

Triggers

Good stories provide an excuse to bring up your content. Triggers are things in the story that a person encounters in their everyday life that cause them to recall your story.

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